By Monique Ahmad, Marketing Specialist at Smart IS International
The blogosphere is rapidly becoming busier by the minute. From organizations to individual freelancers, everyone’s got a blog! Blog writing has become an essential way to communicate with your audience/customer/ client. Whether it’s writing about your products or your services or general topics related to your industry, sharing your knowledge and expertise is how you can create credibility and trust with your audience. As all effective tools go, a lot of time, effort, and research must go into setting up your blog.
There are so many platforms available for publishing blogs, WordPress, Medium, Quora and the list goes on. Which one do you use? Each platform has its strengths, but at the end of the day, it depends on your objective and target audience. Here are a few mentionable platforms and what they are best known for:
- WordPress: WordPress has become one of the most popular platforms for bloggers. WordPress gives you a lot of freedom to build a web page that sends the exact message that you want to your audience to experience. You can build your persona via its design options (many of which are a part of its free offerings). The unique thing about WordPress is that it allows you to create an entire website, you can make it as simple or complex as you need. It offers so many different templates to build blogs/ sites to cater to your needs. This is what makes it ideal for personal bloggers. They organize their blogs with different categories on different pages, they add pages to share their personal information and even add links to the companies they are working with. Essentially this allows for people not only to create a blog, but a website that works along with it. This can also be great for small businesses looking to have everything in one place.
Medium works more like your typical social media platforms, like Facebook or Twitter. You write a blog and post it to a public forum. Your article gets pushed based on its title, tags and number of readers. You work towards adding followers to your account, which in turn gets more reads and reactions from people. This can be a great tool for businesses to share their knowledge and gain more attention towards their business. For B2B businesses, this can be a great way to gain credibility and attention those C-level people that you are targeting.
- Tumblr Though Tumblr may sound like a thing of the past, it is still relevant. Since the start of Tumblr, many more blogging/ social media platforms have infiltrated the market. It seems that those who have used Tumblr for many years are still loyal though. Tumblr is a place for the creatives. You can find anything from blogs, writing compositions, photos, drawings and the list goes on. This isn’t a platform for corporate professionals, but for people in creative industries.
Quora allows for a unique blogging experience because it’s not entirely just a blogging site, but a question and answer site. It allows people/companies to ask questions and communicate with each other. Once you are an active member of Quora you are then given the right to publish blogs. Like Instagram or Facebook, Quora opens a direct path of communication between customers and companies. It’s a great tool for companies to share their knowledge and even build their SEO. You can understand the exact questions your audience has and directly ease their concerns. You can take this information and write blogs with your client’s direct needs/ interests. This isn’t ideal for people looking to have a personal blog.
All of these platforms are equally beneficial in their own way, don’t take one as more important than the other. See which on is best for your target audience. It may be that you can utilize more than one platform and increase your scope. Take the time to figure which platform is best for you.