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    Marketing Specialist

    Smart IS International is looking for an enthusiastic Marketing Specialist to join our marketing team and take responsibility for outlining/managing/executing marketing activities to generate and sustain awareness of the brand, and support/augment business development and sales initiatives.

    Marketing Specialist duties and responsibilities

    • Assist marketing team in managing offline and online marketing campaigns
    • Provide recommendations for future strategic initiatives through competitive and financial analysis
    • Translate data and analytical models into insights that can be used to develop marketing strategies
    • Assist in analyzing marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies
    • Brainstorm and develop ideas for creative marketing campaigns
    • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
    • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, website, etc.)
    • Stay up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are consistent within each market
    • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions

    Marketing Specialist requirements and qualifications

    • 2 to 3 years of marketing experience
    • College degree in marketing, communications or similar relevant field
    • In-depth knowledge of traditional/ digital marketing and market research methods
    • Applicable knowledge in marketing data analytics and tools
    • Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.)

    • Excellent organizational and time management skills
    • Outstanding communication, interpersonal and presentation skills

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