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Marketing Specialist

Smart IS International is looking for an enthusiastic Marketing Specialist to join our marketing team and take responsibility for outlining/managing/executing marketing activities to generate and sustain awareness of the brand, and support/augment business development and sales initiatives. Marketing Specialist duties and responsibilities
  • Assist marketing team in managing offline and online marketing campaigns
  • Provide recommendations for future strategic initiatives through competitive and financial analysis
  • Translate data and analytical models into insights that can be used to develop marketing strategies
  • Assist in analyzing marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, website, etc.)
  • Stay up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are consistent within each market
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
Marketing Specialist requirements and qualifications
  • 2 to 3 years of marketing experience
  • College degree in marketing, communications or similar relevant field
  • In-depth knowledge of traditional/ digital marketing and market research methods
  • Applicable knowledge in marketing data analytics and tools
  • Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.)
  • Excellent organizational and time management skills
  • Outstanding communication, interpersonal and presentation skills
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