By Adeel Ahmad, Marketing Specialist at Smart IS International
New technologies and trends have grown so much that every day a new trend comes out and makes it difficult to decide what is right for your business. Due to this a question that comes into many minds that whether search engine optimization is important or not in the year 2020?
Most, importantly it is hard to explain to those who still don’t believe that SEO is useful anymore. It is a quick hack to go up the search engine but that not how it looks like. Many fake businesses try to hack into wrong SEO strategies to reach to the top, but Google has now updated its algorithm in 2020 because of that it’s harder than ever to rank to the top.
Now that most of the businesses have started shifting online it is more important than ever to focus on our marketing strategies. You need to consider SEO as your business marketing strategy. Clearly, it is hard to understand for those who are not aware of its importance.
So, what really is Search Engine Optimization? It is not just optimizing your website by adding keywords into your website or blogs it’s about securing relevant traffic and generating quality leads. Search Engine Journal gives these points to keep in mind when focusing on building SEO:
· Emerging Trends (e.g., voice search)
· Algorithmic Changes
· Technological Advancements (e.g., machine learning)
· Your Audience (e.g., how they behave and what they want)
Many businesses will say that we don’t require our brand to get to the top on search results, but they can get quality leads out of it. And that’s something that no business can afford to lose. Now that Google has updated its algorithms, we need to be more focused on using updated methodologies for SEO otherwise, Google might block your website and that’s not good for business.
Here are some tools that can help your business in doing white hat SEO:
1) W3 Total Cache.
2) Smush Image Compression plugin
3) Yoast SEO plugin
5) AMP for WordPress
6) A3 lazy Load
7) All in One Shema Rich Snippets
8) Really Simple SSL
9) Site Kit
10) Ice Gram (Popups)
11) All in WP Migration
We encourage you to work on your SEO to build your brand credibility and gain more leads for your business. Building SEO can be a lot of work! If you have any questions or need some help, send us an email!